Nov 3, 2023
Usman Sheikh recognizes that the best salespeople follow a process, build relationships, study and research the clients’ business and deeply understand the pain points. They become trusted advisors. When he was leading product and sales enablement teams at SAP, Usman asked himself - why do only 3% of sales reps achieve “platinum” status? What was failing in the sales process?
As a natural born change agent, he wanted to tackle this problem head-on. He observed that sales and marketing were not aligned, and that leads coming in from marketing were not actioned. He saw that sales reps did not have the time to do in-depth research, and that they were not connecting deeply enough to understand the personal motivations of their buyers. So, he set out to apply his design thinking to solve this situation – and xiQ was born.
xIQ is a proprietary platform that combines neuroscience, psychology, and AI to understand the buyers’ mindset and the factors that influence their purchasing decisions. xiQ’s Personality-Driven Sales and Marketing platform enables sales to focus on the most important part of the buying process – the buyer.
👤Connect with Usman Sheikh:
✅ Official: https://xiqinc.com/
✅ Facebook: https://www.facebook.com/xiqinc/
✅ X: https://twitter.com/xiqinc
✅ TikTok: https://www.tiktok.com/@xiq.inc
✅ Instagram: https://www.instagram.com/xiq_inc/
✅ LinkedIn: https://www.linkedin.com/company/xiqinc/
✅ YouTube: https://www.youtube.com/channel/UC_l-CzKZavSriBrQyUQ-jVQ/
A sales guru with more than two decades of experience in Sales and Marketing at the corporate level, Cris enjoys the art of relationship building and closing deals. His diverse work history combined with his multifaceted viewpoint towards business strategy and sales methodologies is one reason why Sales Arbiter is so effective.
Cris is a trusted advisor for the sales/marketing space and provides strategic support, identifying customized opportunities to accelerate sales growth.
With an experience toolkit built from a diversity of multiple industries and locations across the nation, Cris trains thousands of sales professionals at all levels.
His goal is always the same: build a highly-functional and sustainable sales process that takes business growth to the next level, regardless of the scale or environment.
👤 Connect with Crispin Cruz:
✅ Official: https://salesarbiter.com/
✅ YouTube: https://www.youtube.com/@salesarbiter
✅ LinkedIn: https://www.linkedin.com/in/crispin-cruz-977b505/
✅ Facebook: https://www.facebook.com/salesarbiter
✅ Twitter: https://twitter.com/Sales_Arbiter
✅ Email: ccruz@salesarbiter.com
The PIPE Podcast is produced by Chris Stone at Cast Ahead: http://ChrisStone.Contact
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